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Morgan Stanley

May 24, 2026

Nvidia Vera Rubin Rack Cost Analysis

Sector ReportEquitiesMacro Economic IndicatorsInformation TechnologyIndustrials

Nvidia's upcoming Vera Rubin rack is projected to cost $7.8 million, driven by a 435% increase in memory costs and significant content growth in PCBs and power systems.

Key Takeaways

  • 1.The upcoming Nvidia Vera Rubin rack is estimated to cost approximately US$7.8 million, nearly doubling the cost of the current GB300 rack.
  • 2.Memory is the primary driver of cost increases, expected to surge 435% and account for 25-30% of the total rack bill of materials.
  • 3.ODM value-added is expected to increase by 35-40% due to complexity, though gross margins may decline due to high component costs.

Table of Contents

  • Summary of findings
  • Rubin ODM value-added
  • Consignment business model
  • Memory content
  • PCB content
  • MLCC content
  • ABF substrate content
  • AI server power upgrade path
  • Liquid cooling content
  • ODM value-added

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Authors

Howard KaoTyler Durden

Securities

NVDA2317 TW2382.TWUnimicron2308.TW

Themes

AI Infrastructure Supercycle ExpansionComponent Cost InflationAdvanced Cooling and Power Logistics

Regions

North AmericaAsia PacificUnited States