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Morgan Stanley

June 7, 2026

Chipflation Navigating A Memory Crisis

Macro ThematicEquitiesCommoditiesInformation TechnologyConsumer Discretionary

The report analyzes how AI infrastructure demand is creating structural memory shortages ('Chipflation'), forcing a shift in global supply toward AI and away from consumer hardware.

Key Takeaways

  • 1.AI infrastructure is causing a structural bottleneck in memory (HBM, DRAM, SSD) supply, turning memory into a critical and rationed input.
  • 2.Memory price inflation ('Chipflation') is spreading from Big Tech to the broader hardware sector, creating margin pressure for OEMs with less pricing power.
  • 3.Long-term agreements (LTAs) and AI prioritization are creating a two-tier market where non-AI buyers face supply shortages and volatility.

Table of Contents

  • Executive Summary
  • Memory – A Multi-Year Bottleneck
  • HBM Cannibalization and the Two-Tier Market
  • Chipflation Passthrough and Sector Impact
  • Chips, Growth and Inflation – A Macro Perspective
  • US/China Policy Options Don't Offer Near-term Relief
  • Primer: Memory 101 – Types, Market Structure and the Cycle
  • Appendix: Memory Demand per Gigawatt of AI Data Center Deployment

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