ING logo
ING

May 28, 2026

AI Monthly: GenAI Relevance and Adoption Survey

Monthly UpdateMacro Economic IndicatorsOtherInformation TechnologyCommunication Services

Two-thirds of Eurozone internet users avoid GenAI due to a lack of perceived relevance, despite higher adoption among younger, educated groups. This demographic split creates a paradox where the most frequent users also express the highest anxiety regarding job displacement.

Key Takeaways

  • 1.Nearly two-thirds of internet users in the eurozone do not use GenAI for work or personal life, primarily because they see no need for it.
  • 2.There is a 'high usage – high anxiety paradox' where younger and more educated individuals use AI more but also fear job displacement most.
  • 3.Adoption barriers are focused on relevance rather than technical skill or security, suggesting a need for better awareness of practical applications.

Table of Contents

  • A large proportion of individuals still find no need for this technology
  • 'No need' is the top reason for not using AI in all countries
  • The younger and more educated lead in usage, but also in job anxiety
  • AI non-usage increases with age and decreases with higher levels of education
  • The broader economic payoff may take longer to materialise

Document Preview

Page 1 of 4
Page 1 of AI Monthly: GenAI Relevance and Adoption Survey
Subscribe for full access

Access the Full Report

Get unlimited access to institutional research reports with a 14-day free trial.

Authors

Amrita Naik NimbalkarDiederik Stadig

Securities

ChatGPTCopilotDall-EAnthropic

Themes

GenAI Adoption BarriersDemographic Digital DivideAI Job Displacement Anxiety

Regions

EuropeItalySpain