Goldman Sachs
July 1, 2026
At the Edge of the Developer Ecosystem: Observations in and Around Vercel Ship
Sector ReportEquitiesInformation Technology
The software industry is experiencing a shift toward agentic applications, driving new demand for optimized developer tooling. Emerging platforms like Vercel are gaining traction by offering performance and cost advantages that challenge legacy enterprise software providers.
Key Takeaways
- 1.Agentic applications are driving 'agent-led growth' for developer and infrastructure platforms, benefiting companies with performance and cost advantages over hyperscalers.
- 2.Architectural shifts toward agent-optimized platforms are seen as positive for NET, DOCN, OKTA, and SHOP, while posing a potential competitive challenge for CRM.
- 3.Enterprises are focusing on cost optimization for AI models, with developer platforms like Vercel providing serverless architectures that offer significant cost savings compared to traditional infrastructure.
Table of Contents
- Observations
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Authors
Gabriela BorgesSelina Zhang
Securities
NETDOCNSHOPOKTACRM
Themes
Agent-led software developmentCloud Infrastructure Cost OptimizationHeadless Architecture
Regions
GlobalUnited States
