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Goldman Sachs

July 2, 2026

Sony Group Investment Update

Single Stock ReportEquitiesCommunication Services

Sony Group announced it will end physical disc production for new PlayStation games starting in January 2028 to accelerate its digital transition. Analysts view this move as a profitability-enhancing strategy for Sony and broader game publishers.

Key Takeaways

  • 1.Sony will cease production of physical game discs for new PlayStation titles starting in January 2028, shifting to a digital-only model.
  • 2.The move is expected to improve profit margins for the Game & Network Services (G&NS) business by eliminating manufacturing, logistics, and retail margin costs.
  • 3.Analysts view the transition as net positive for major game publishers as they move toward higher-margin digital sales.

Table of Contents

  • Our investment view
  • Impact on publishers
  • Price Target Risks and Methodology - Sony Group
  • Disclosure Appendix

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Authors

Minami MunakataHaruki Kubota

Securities

6758.T7832.T9766.T

Themes

Digital Transformation in GamingProfitability and Margin Optimization

Regions

Asia PacificJapan