Bank of America
May 11, 2026
World Cup and World Economy
Macro ThematicMacro Economic IndicatorsEquitiesPrediction MarketsConsumer DiscretionaryInformation Technology
The 2026 World Cup is expected to be a massive economic event, reaching 6 billion viewers and adding 0.4% to global GDP. The report highlights the $2.3 trillion sports industry and substantial growth in U.S. market capitalization since the 1994 tournament.
Key Takeaways
- 1.The 2026 World Cup is projected to engage 6 billion people (75% of world population) and generate $2.3 trillion in industry revenue.
- 2.The economic impact is significant, with estimates suggesting the event could add 0.4% to global GDP.
- 3.The US financial landscape has transformed since it last hosted in 1994, with the S&P 500 market cap increasing by 2097%.
Table of Contents
- World Cup trivia
- O jogo bonito*
- Let's break the record
- Broad
- The gold angle
- The macro angle
- The "event" angle
- Now vs then
- Top 10 largest football clubs
- Top 10 football transfers
- France favourite
Document Preview
Access the Full Report
Get unlimited access to institutional research reports with a 14-day free trial.
Securities
NVDASPX
Themes
Sport as a Macroeconomic DriverHistorical Economic Cycles vs Sporting EventsFinancialization of Global Football
Regions
GlobalNorth AmericaUnited StatesMexicoCanada
