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UBS Switzerland AG

May 28, 2026

UBS Outlook Switzerland

Quarterly UpdateMacro Economic IndicatorsEquitiesInformation TechnologyFinancials

A survey of 2,500 Swiss companies reveals that while 60% use AI, adoption is pragmatic and evolutionary rather than revolutionary. Large companies lead in systematic usage and see productivity gains, while SMEs struggle with resource and expertise gaps.

Key Takeaways

  • 1.AI adoption in Switzerland is characterized as an evolution rather than a revolution, with 60% of companies using it but few doing so systematically.
  • 2.Large companies predominantly see AI as a productivity opportunity, while SMEs are more cautious due to a lack of expertise and resources.
  • 3.AI is expected to lead to a slight decline in employment levels over the next five years, though it is viewed more as an assistant to employees than a replacement.

Table of Contents

  • Editorial
  • Artificial intelligence: evolution not revolution
  • AI in practice
  • Automation as an opportunity, data protection as a risk
  • Moderate acceleration of AI implementation
  • Abstaining from AI due to unsuitability or a lack of potential
  • Looking beyond AI
  • Decline in employment but no slashing of the labor force
  • Employees facing greater demands
  • Take-aways for SMEs

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Authors

Dr. Daniel KaltDr. Alessandro BeeMichael BolligerPascal Zumbühl

Themes

AI Adoption: Evolution vs. RevolutionDigitalization and AI SuitabilityImpact of AI on the Swiss Labor Market

Regions

EuropeSwitzerland