This report analyzes the transformation of global football from a sport into a professional, high-growth entertainment industry. It highlights the commercial success of the Premier League and the strategic role of Switzerland in global football governance.
Key Takeaways
- 1.The football industry has transitioned into a global entertainment business driven by broadcasting rights, merchandising, and commercial sponsorship.
- 2.Switzerland acts as a key global hub for football governance (FIFA/UEFA), significantly contributing to the Swiss GDP through licensing and broadcasting rights.
- 3.The Premier League serves as the primary example of successful commercialization through global marketing, recruitment of international talent, and equitable distribution of TV revenues.
Table of Contents
- From kickabout to big business: An impressive success story
- FIFA and UEFA: Swiss control centers of the global playing field
- National leagues: The Premier League as a British export hit
- Reach, ticketing, merchandising, and the digital playing field
- Football for investors: What we can learn
- I Am the Keeper: A milestone in book and film
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Authors
Burkhard Varnholt
Securities
MANU
Themes
Commercialization of Sports
Regions
EuropeSwitzerlandUnited Kingdom