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J.P. Morgan

June 25, 2026

Data Insights: How Shifts in Retail Sentiment Shape US Equity Markets

Market ReportEquitiesInformation Technology

Retail sentiment has hit a one-year low while the equal-weighted S&P 500 (SPW) outperforms the SPX. J.P. Morgan analysts suggest this signal may catalyze further tactical bounces in SPW despite remaining constructive on long-term SPX performance.

Key Takeaways

  • 1.Retail sentiment has declined to the lowest level in a one-year lookback, while the equal-weighted S&P 500 (SPW) to S&P 500 (SPX) ratio has rebounded.
  • 2.Historically, sentiment dips are associated with modest short-term outperformance of the equal-weighted index over the S&P 500.
  • 3.Retail interest in tech and AI remains high but sentiment has soured due to valuation concerns, capex intensity, and geopolitical risks.

Table of Contents

  • What might be driving the softening in retail enthusiasm?
  • What does the recent sentiment set-up mean for US stock market performance?
  • What is the broader consensus across teams on the US stock market?

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Authors

JPM Global Data Intelligence team

Securities

SPWSPX

Themes

Retail Investor SentimentAI and Infrastructure Capex

Regions

GlobalUnited States