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Jefferies

July 10, 2026

The Simple Stock Playbook Buy The 1s

Market ReportEquitiesConsumer Discretionary

This report outlines a strategy to capitalize on market dislocations by purchasing #1 market-share companies that are currently undervalued due to negative consumer sentiment.

Key Takeaways

  • 1.Market dislocation in consumer discretionary stocks driven by sentiment rather than cash flow durability creates buying opportunities in #1 market position companies.

Table of Contents

  • RICKY BOBBY WEEKLY ... YETI Makes Marketing Pay for Itself
  • The Simple Stock Playbook: Buy the #1s
  • Get 1st Place Businesses at NOT 1st Place Prices
  • The Call
  • The List of #1s
  • Brunswick Corp.
  • Callaway Golf Company
  • Life Time Group Holdings
  • Nike, Inc.
  • Ollie's Bargain Outlet Holdings, Inc.
  • OneSpaWorld Holdings Ltd.
  • Planet Fitness, Inc.
  • Savers Value Village, Inc.
  • SharkNinja, Inc.
  • Signet Jewelers Ltd.
  • TKO Group Holdings, Inc.
  • YETI Holdings, Inc.

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