Jefferies
July 10, 2026
The Simple Stock Playbook Buy The 1s
Market ReportEquitiesConsumer Discretionary
This report outlines a strategy to capitalize on market dislocations by purchasing #1 market-share companies that are currently undervalued due to negative consumer sentiment.
Key Takeaways
- 1.Market dislocation in consumer discretionary stocks driven by sentiment rather than cash flow durability creates buying opportunities in #1 market position companies.
Table of Contents
- RICKY BOBBY WEEKLY ... YETI Makes Marketing Pay for Itself
- The Simple Stock Playbook: Buy the #1s
- Get 1st Place Businesses at NOT 1st Place Prices
- The Call
- The List of #1s
- Brunswick Corp.
- Callaway Golf Company
- Life Time Group Holdings
- Nike, Inc.
- Ollie's Bargain Outlet Holdings, Inc.
- OneSpaWorld Holdings Ltd.
- Planet Fitness, Inc.
- Savers Value Village, Inc.
- SharkNinja, Inc.
- Signet Jewelers Ltd.
- TKO Group Holdings, Inc.
- YETI Holdings, Inc.
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Authors
Randal J. Konik
Securities
YETINKEPLNTTKO
Themes
Market DislocationQuality Investing
Regions
North AmericaUnited States
