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May 29, 2026

The Joys and Costs of Tokenmaxxing

Weekly UpdateEquitiesMacro Economic IndicatorsFXInformation TechnologyEnergy

The report analyzes the 'tokenmaxxing' phenomenon and soaring AI compute costs, highlighting that US AI investment as a share of GDP has surpassed the 1990s Dot-com peak. It warns of capital destruction in the US and macro vulnerability in India and Pakistan due to energy prices and capital outflows.

Key Takeaways

  • 1.The AI 'arms race' has led to US IT investment reaching 4.91% of nominal GDP in 1Q26, surpassing the Dot-com peak of 4.46%.
  • 2.Corporates are facing a backlash against 'tokenmaxxing' and soaring AI costs, with companies like Microsoft and Uber reportedly pulling back on AI tool licenses and budgets.
  • 3.The 'picks and shovels' trade remains dominant, with memory makers like Hynix and Micron seeing market capitalizations surpass US$1tn.

Table of Contents

  • Abstract
  • Analyst Certification
  • Investment Recommendation Record
  • Explanation of Jefferies Ratings
  • Valuation Methodology
  • Jefferies Franchise Picks
  • Risks which may impede the achievement of our Price Target
  • Other Important Disclosure

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Authors

Christopher Wood

Securities

Samsung ElectronicsSK HynixMicron TechnologySOXMSFT.OUber

Themes

The Jevons Paradox in AI ConsumptionAI Capex Bubble vs. Dot-com EraSouth Asian Energy Vulnerability

Regions

North AmericaAsia PacificUnited StatesChinaIndia