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ING Bank N.V.

June 30, 2026

Asia’s Consumer Recovery: Winners And Laggards

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Asia's consumer recovery is diverging, with structural factors causing a divide between stronger economies like Japan, Australia, and Singapore and weaker ASEAN counterparts.

Key Takeaways

  • 1.Asia's consumer recovery is uneven, with outperforming economies like Japan, Australia, Singapore, and India benefiting from structural strengths compared to lagging ASEAN peers.
  • 2.Japan is experiencing a structural wage-led recovery, while Australia relies on housing wealth, and Singapore benefits from AI investments and FDI.
  • 3.Indonesia and the Philippines face consumption constraints due to reliance on income rather than credit, alongside weak productivity and fragile household buffers.

Table of Contents

  • Asia’s consumer recovery: winners and laggards
  • Asia consumption recovery: gradual but uneven
  • Japan, Australia, Singapore, seeing structurally stronger consumption trends
  • Savings buffers: uneven trends across the region
  • Japan: Wage-led recovery, wealth effects to build gradually
  • Japan is seeing a shift towards higher wages
  • Japan is undergoing an important shift away from cash
  • Australia: housing wealth supports consumption
  • Australia - house price growth supports robust consumption
  • Singapore: durable uplift in consumption
  • Singapore is benefitting from AI investments
  • Middle of the pack: Malaysia – looking for new drivers
  • Malaysia - despite low unemployment, wage growth is constrained by weak productivity
  • The laggards: Indonesia and Philippines
  • Philippines - low productivity growth constraining consumption
  • Philippines – slowdown in remittances could impact consumption
  • Indonesia – structurally constrained
  • Indonesia: weak near-term outlook
  • Conclusion

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