Global Smartphones Market Outlook

Goldman Sachs forecasts a 10% decline in global smartphone units for 2026, though market value remains resilient (+3%) due to premiumization and high memory costs.

Key Takeaways

• 1.Global smartphone shipment volume is expected to fall 10% YoY to 1.14bn units in 2026E due to market saturation and high memory costs.
• 2.Global smartphone market value is projected to grow by 3% in 2026E, reaching US$596bn, driven by mix upgrades toward premium smartphones.
• 3.Premium smartphones (>US$600) are expected to outgrow the market, reaching 402m units by 2028 and accounting for 34% of total volume.

Table of Contents

• Global smartphone market outlook
• Foldable phones
• Global smartphone market by price band
• Global Smartphone market opportunity

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