WPP Media has raised its 2026 global advertising revenue growth forecast to 8.9%. The firm also highlighted its focus on data-driven marketing strategies and upcoming industry conferences.
Key Takeaways
- 1.WPP Media increased its 2026 global advertising revenue growth forecast to 8.9%.
- 2.Generative search is projected to become a major media channel, exceeding $100bn in revenue by 2030.
Table of Contents
- Today's highlights
- Upcoming Fieldtrips and Conferences
- Disclosure Appendix
- Disclosures
- Regulatory disclosures
- Ratings, coverage universe and related definitions
- Coverage Universe
- Global product; distributing entities
- General disclosures
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Authors
Adam BerlinJames TatePulkit Gubgotra
Themes
Advertising Revenue GrowthGenerative AI in SearchData-Driven Marketing
Regions
GlobalAsia PacificEuropeUnited States