Goldman Sachs
June 29, 2026
Consumer Morning Trading Update
Daily UpdateEquitiesCommoditiesConsumer DiscretionaryConsumer Staples
US equities opened higher as the market experienced a broadening trade. Hedge funds, however, continued to net sell US equities, specifically reducing exposure to the Consumer Discretionary sector.
Key Takeaways
- 1.US equities opened higher; broader consumer and bank sectors outperformed big tech.
- 2.Amazon Prime event spending reached $26.4B, marking a 9.3% YoY increase, though consumer health signals remain mixed.
- 3.Hedge funds net sold US equities for the second consecutive week, specifically selling Consumer Discretionary while buying Staples.
Table of Contents
- GS Consumer | Morning Trading Update (US)
- Pre-Market - Movers and Most Active
- Retail
- Prime/Positioning
- Street Actions
- GS Research
- Calendar Earnings
- Performance Daily Recap
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Authors
Kate McShaneJon North
Securities
OLLINKE
Themes
Broadening Market TradeHedge Fund De-riskingRetail Spending Resilience
Regions
Asia PacificEuropeUnited StatesJapanChina
