Goldman Sachs logo
Goldman Sachs

June 29, 2026

Consumer Morning Trading Update

Daily UpdateEquitiesCommoditiesConsumer DiscretionaryConsumer Staples

US equities opened higher as the market experienced a broadening trade. Hedge funds, however, continued to net sell US equities, specifically reducing exposure to the Consumer Discretionary sector.

Key Takeaways

  • 1.US equities opened higher; broader consumer and bank sectors outperformed big tech.
  • 2.Amazon Prime event spending reached $26.4B, marking a 9.3% YoY increase, though consumer health signals remain mixed.
  • 3.Hedge funds net sold US equities for the second consecutive week, specifically selling Consumer Discretionary while buying Staples.

Table of Contents

  • GS Consumer | Morning Trading Update (US)
  • Pre-Market - Movers and Most Active
  • Retail
  • Prime/Positioning
  • Street Actions
  • GS Research
  • Calendar Earnings
  • Performance Daily Recap

Document Preview

Page 1 of 4
Page 1 of Consumer Morning Trading Update
Subscribe for full access

Access the Full Report

Get unlimited access to institutional research reports with a 14-day free trial.

Authors

Kate McShaneJon North

Securities

OLLINKE

Themes

Broadening Market TradeHedge Fund De-riskingRetail Spending Resilience

Regions

Asia PacificEuropeUnited StatesJapanChina