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Goldman Sachs

June 15, 2026

Americas Retail Specialty Hardlines Analyzing The Impact Of Best Buy And Meta’s Partnership On Eyewear Retailers

Sector ReportEquitiesConsumer Discretionary

This report assesses the impact of the new Best Buy and Meta partnership on eyewear retailers. Goldman Sachs concludes that the partnership poses minimal competitive risk due to the superior service and prescription fulfillment models of incumbent optical retailers.

Key Takeaways

  • 1.Best Buy’s partnership with Meta to open 'Meta Labs' in 50 stores is viewed as a positive catalyst for AI smart glasses adoption, with limited risk to established optical players like National Vision (EYE) and Warby Parker (WRBY).
  • 2.Best Buy's lack of internal prescription/lens fulfillment capability creates a competitive advantage for optical-specialized retailers like National Vision and Warby Parker.

Table of Contents

  • Details on the Best Buy and Meta partnership
  • Implications for the eyewear retailers
  • EYE
  • WRBY
  • ESLX
  • Valuations & Risks
  • Disclosure Appendix

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