Wealth Pulse Survey: Private Markets Awareness and Adoption

The 2026 FTSE Russell survey highlights a surge in private market interest among affluent investors, led by Millennials, and emphasizes the critical role of financial advisors and standardized benchmarks in driving adoption.

Key Takeaways

• 1.Private market adoption is heavily stratified by generation, with 67% of Millennials invested compared to just 11% of Baby Boomers.
• 2.Financial advisors act as the primary gatekeepers; 89% of affluent investors would invest in private markets if given a strong recommendation.
• 3.There is a significant communication gap between advisors and clients regarding private markets, as only 26% of advisors have discussed the topic in detail.

Table of Contents

• Executive summary
• Key messages
• ADOPTION AND GENERATIONAL SHIFT
• ADVISOR INFLUENCE
• A ROLE FOR BENCHMARKS
• WORKPLACE PLAN PARTICIPANTS
• Conclusion
• Introducing FTSE Stepstone Global Private Markets Indices
• A few facts about our research

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