William Blair
May 19, 2026
The Curious Case of Quality
Weekly UpdateEquitiesMacro Economic IndicatorsIndustrialsInformation Technology
William Blair argues that quality stocks are poised for outperformance as the macro regime shifts from low-rate momentum to a supply-shock environment favoring balance sheet strength. Historically high dispersion and attractive valuations make high-quality companies a compelling 'Quality at a Reasonable Price' (QARP) opportunity.
Key Takeaways
- 1.Quality stocks have underperformed recently due to a post-GFC regime of low inflation and low rates, which favored momentum over fundamentals.
- 2.The inflation regime has shifted toward supply-driven volatility and structurally tight labor markets, reintroducing a premium on pricing power and capital discipline.
- 3.Extreme market dispersion and narrow leadership have left many high-quality firms trading at attractive relative valuations, creating a 'stock-picker's market'.
Table of Contents
- What Is Quality?
- Quality Performance
- Inflation Regimes & Market Performance
- Why Quality Makes a Comeback
- QARP
- Conclusion
- Highlights in the Week Ahead
- Indicators of the Week: Housing Starts
- Economic Scorecard
- Other Economic Indicators
- S&P 500 Sector Performance
- IMPORTANT DISCLOSURES
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Authors
Richard de ChazalLouis Mukama
Securities
AppleVisaCostcoPool Corp.
Themes
Factor Investing - QualityInflation Regime ChangeMarket Dispersion
Regions
North AmericaEuropeUnited StatesGermanyJapan
