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Wells Fargo

February 10, 2026

Small Business Optimism Reverses Course in January

Market ReportMacro Economic IndicatorsOther

Small business optimism dipped in January as hiring and investment plans softened, despite a sharp rebound in sales expectations. The report suggests the labor market is in a state of malaise, although inflation is no longer accelerating.

Key Takeaways

  • 1.Small business optimism declined in January after two months of improvement, driven by softening hiring and capital expenditure plans.
  • 2.Future sales expectations provide a rare positive signal, rebounding to their highest level since early 2025.
  • 3.The labor market shows signs of 'malaise' as small business hiring plans downshift and hard-to-fill openings reach cycle lows.

Table of Contents

  • Summary
  • Small Businesses Downshift Hiring Plans
  • Capex
  • Inflation
  • Sales
  • Outlook
  • Subscription Information
  • Economics Group
  • Required Disclosures

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Authors

Charlie DoughertyJackie BensonAli Hajibeigi

Securities

NFIB Small Business Optimism Index

Themes

Labor Market MalaiseSales Optimism vs. Reality DivergenceStable Inflationary Pressures

Regions

North AmericaUnited States