Wells Fargo
February 10, 2026
Small Business Optimism Reverses Course in January
Market ReportMacro Economic IndicatorsOther
Small business optimism dipped in January as hiring and investment plans softened, despite a sharp rebound in sales expectations. The report suggests the labor market is in a state of malaise, although inflation is no longer accelerating.
Key Takeaways
- 1.Small business optimism declined in January after two months of improvement, driven by softening hiring and capital expenditure plans.
- 2.Future sales expectations provide a rare positive signal, rebounding to their highest level since early 2025.
- 3.The labor market shows signs of 'malaise' as small business hiring plans downshift and hard-to-fill openings reach cycle lows.
Table of Contents
- Summary
- Small Businesses Downshift Hiring Plans
- Capex
- Inflation
- Sales
- Outlook
- Subscription Information
- Economics Group
- Required Disclosures
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Authors
Charlie DoughertyJackie BensonAli Hajibeigi
Securities
NFIB Small Business Optimism Index
Themes
Labor Market MalaiseSales Optimism vs. Reality DivergenceStable Inflationary Pressures
Regions
North AmericaUnited States
