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June 2, 2026

What History Tells Us About the Next Market Leaders

Macro ThematicEquitiesMacro Economic IndicatorsInformation TechnologyConsumer Discretionary

This UBS blog discusses how major technological transitions, from mainframes to AI, lead to a change in market leadership, favoring disruptive new entrants over incumbents.

Key Takeaways

  • 1.The market is currently in a major technology shift toward AI, which historically redraws the leaderboard of market leaders.
  • 2.Incumbents rarely maintain dominance across technology eras because they are structurally incentivized to protect legacy businesses.
  • 3.Success in the AI era will likely go to new entrants, those who avoid hardware gluts, and those who reach platform scale fastest.

Table of Contents

  • Blog
  • Global asset class preferences definitions
  • Appendix
  • Risk information
  • Generic investment research – Risk information

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Authors

Ulrike Hoffmann-Burchardi

Securities

IBMMSFTINTCAMZNGOOGLAAPL

Themes

Technological DisruptionIncumbent vs. New Entrant DynamicsArtificial Intelligence Transition

Regions

North AmericaGlobalUnited States