UBS Outlook Switzerland Q2 2026

A UBS survey of 2,500 Swiss companies reveals that AI adoption is a pragmatic, evolutionary step driven by large digitalized firms, while smaller companies face obstacles due to lack of infrastructure.

Key Takeaways

• 1.AI adoption in Switzerland is an 'evolutionary' process rather than a revolution, with 60% of companies using it but very few doing so systematically.
• 2.A digital divide exists: highly digitalized large companies see AI as an opportunity, while SMEs often lack the data structure and expertise to benefit.
• 3.Employment impacts are expected to be moderate; companies view AI as an assistant to human workers rather than a replacement.

Table of Contents

• Editorial
• Artificial intelligence: evolution not revolution
• AI in practice
• Automation as an opportunity, data protection as a risk
• Moderate acceleration of AI implementation
• Abstaining from AI due to unsuitability or a lack of potential
• Looking beyond AI
• Decline in employment but no slashing of the labor force
• Employees facing greater demands
• Take-aways for SMEs

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