Swiss Alpine Property Focus

The Swiss holiday home market saw continued price growth in early 2026, driven by record tourist demand and persistent supply shortages. Despite new regulatory efforts to curb foreign purchases, the sector remains a favored investment for wealth preservation.

Key Takeaways

• 1.Demand for Swiss holiday homes continues to rise, with prices up over 4% year-on-year in 2026 and roughly 40% since 2019.
• 2.Tightening of regulatory measures, specifically the 'Lex Koller' act, is intended to curb foreign demand for holiday property.
• 3.Managed tourist apartments are gaining interest as an alternative for buyers, though they involve trade-offs in usage rights and potential yields.

Table of Contents

• Editorial
• On the rise
• Managed tourist apartments
• Holiday home markets
• Indicators
• The most expensive destinations
• Appendix