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UBS

May 28, 2026

Investing in Stocks Through a Football Lens

Macro ThematicEquitiesInformation TechnologyFinancials

UBS presents a football-inspired framework for stock selection across seven regional markets, categorizing equities as defenders, midfielders, or attackers based on their beta-measured volatility.

Key Takeaways

  • 1.Investment portfolios can be managed like football teams by balancing 'defenders' (low beta), 'midfielders' (market beta), and 'attackers' (high beta) to optimize risk and return.
  • 2.Modern football and investing both require adaptive, data-driven strategies to navigate volatility and structural changes like AI and Longevity.
  • 3.Regional equity markets exhibit unique characteristics: the US is driven by tech/AI momentum, Switzerland offers defensive stability, and the UK offers reasonable valuations with accelerating earnings.

Table of Contents

  • How did we form the teams?
  • Australian squad
  • Eurozone squad
  • German squad
  • Japanese squad
  • Swiss squad
  • United Kingdom squad
  • US squad
  • Risks
  • Appendix
  • Required Disclosures

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Authors

Thomas Parmentier

Securities

NVDAASMLNESNIFXBHP

Themes

Portfolio Construction through AnalogiesRisk Management via Beta AnalysisGrowth Potential of the Sports Industry

Regions

Asia PacificEuropeNorth AmericaAustraliaGermanyJapan