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J.P. Morgan

May 21, 2026

Vertical Application Software 2026 Spring Series

Sector ReportEquitiesInformation TechnologyFinancials

J.P. Morgan's 2026 Spring Series report examines the state of Vertical SaaS, highlighting a sector-wide de-rating and a strategic shift toward ROI-driven AI deployment. The report emphasizes that token economics and data stewardship are now the primary factors in customer architectural decisions.

Key Takeaways

  • 1.AI token costs have become the central focus of customer conversations, driving architectural shifts toward more selective, ROI-oriented usage.
  • 2.Vertical SaaS companies are de-rating from sales-based multiples to profitability-based multiples as AI proliferation increases concerns about terminal value and growth defensibility.
  • 3.Vertical software vendors are optimizing for 'design-time' AI reasoning while minimizing expensive runtime token behavior for repeatable transactions.

Table of Contents

  • TMC Takeaways
  • TMC Main Themes
  • PTC (PTC, UW)
  • SS&C (SSNC, N)
  • CoStar Group (CSGP, OW)
  • Tyler Technologies (TYL, OW)
  • GoDaddy (GDDY, OW)
  • Bentley (BSY, N)
  • Pegasystems (PEGA, OW)
  • CCC (CCC, UW)
  • Q2 (QTWO, OW)
  • Intapp (INTA, OW)
  • Alkami (ALKT, OW)
  • LegalZoom (LZ, OW)
  • Sector Overview and Performance
  • Valuation
  • Coverage De-Rated From Sales to Profitability Multiples
  • Key Themes in Vertical Software
  • Revenue Growth and Profitability
  • Top Picks for 2026
  • Earnings Recap
  • AI Mentions

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Authors

Alexei GogolevElla Smith

Securities

PTCVEEVGWREINTACSGP

Themes

AI Monetization & Token EconomicsVertical SaaS Defense vs. Horizontal AIValuation Shift to Profitability

Regions

North AmericaUnited States