J.P. Morgan
May 21, 2026
Vertical Application Software 2026 Spring Series
Sector ReportEquitiesInformation TechnologyFinancials
J.P. Morgan's 2026 Spring Series report examines the state of Vertical SaaS, highlighting a sector-wide de-rating and a strategic shift toward ROI-driven AI deployment. The report emphasizes that token economics and data stewardship are now the primary factors in customer architectural decisions.
Key Takeaways
- 1.AI token costs have become the central focus of customer conversations, driving architectural shifts toward more selective, ROI-oriented usage.
- 2.Vertical SaaS companies are de-rating from sales-based multiples to profitability-based multiples as AI proliferation increases concerns about terminal value and growth defensibility.
- 3.Vertical software vendors are optimizing for 'design-time' AI reasoning while minimizing expensive runtime token behavior for repeatable transactions.
Table of Contents
- TMC Takeaways
- TMC Main Themes
- PTC (PTC, UW)
- SS&C (SSNC, N)
- CoStar Group (CSGP, OW)
- Tyler Technologies (TYL, OW)
- GoDaddy (GDDY, OW)
- Bentley (BSY, N)
- Pegasystems (PEGA, OW)
- CCC (CCC, UW)
- Q2 (QTWO, OW)
- Intapp (INTA, OW)
- Alkami (ALKT, OW)
- LegalZoom (LZ, OW)
- Sector Overview and Performance
- Valuation
- Coverage De-Rated From Sales to Profitability Multiples
- Key Themes in Vertical Software
- Revenue Growth and Profitability
- Top Picks for 2026
- Earnings Recap
- AI Mentions
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Authors
Alexei GogolevElla Smith
Securities
PTCVEEVGWREINTACSGP
Themes
AI Monetization & Token EconomicsVertical SaaS Defense vs. Horizontal AIValuation Shift to Profitability
Regions
North AmericaUnited States
