US Retail Sentiment and Flows

Retail sentiment has dropped to the 7th percentile over the past year, though actual retail flows remain high in the 85th-91st percentile since 2018. Top discussed stocks include NVDA, TSLA, and COIN.

Key Takeaways

• 1.Social media sentiment for retail sectors is currently at the 7th percentile over the last year, indicating very low relative optimism.
• 2.Retail trading activity remains robust with gross flows in the 91st percentile and net flows in the 85th percentile since Jan 2018.
• 3.Nvidia (NVDA) and Tesla (TSLA) continue to dominate retail social media volume with extremely high sentiment scores despite NVDA's negative weekly return.

Table of Contents

• Social Media Sentiment
• Social Media Monitor (Single Stocks)
• Retail Flows (Options Only)
• Retail Flows (Linear Only)
• Thematic net flows split as follows...
• ... with further sector flows below
• Stock vs ETF average net flows on monthly rolling basis
• Performance
• Our data toolkit

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