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J.P. Morgan

May 27, 2026

Europe First to Market

Daily UpdateEquitiesMacro Economic IndicatorsConsumer DiscretionaryIndustrials

J.P. Morgan's daily update highlights strong structural growth in South Korea's luxury market and significant capacity expansion in Prysmian's digital cabling business.

Key Takeaways

  • 1.South Korea is emerging as a critical growth driver for luxury goods, fueled by wealth creation from the AI semiconductor boom and recovering tourism flows.
  • 2.Prysmian's Digital Solutions segment is poised for significant growth, driven by hyperscaler demand for optical fiber cables, leading to a price target increase to €172.
  • 3.InterContinental Hotels Group (IHG) is successfully leveraging its loyalty ecosystem and AI tech stack as major margin-supportive value drivers.

Table of Contents

  • Today's Morning Meeting
  • Also Published Today
  • In Case You Missed It... Trending in the Last Month
  • Key Changes
  • JPM Events
  • Upcoming Earnings

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Authors

Chiara BattistiniAkash GuptaEstelle Weingrod

Securities

PRY IMIHG LNABDN.LEKTAb.STIPN FPNOKIA

Themes

AI Super Cycle Wealth EffectsHyperscale Optical Fiber DemandLoyalty Monetization in Hospitality

Regions

EuropeAsia PacificMiddle EastSouth KoreaUnited StatesUnited Kingdom