Equity Strategy Market Leadership

J.P. Morgan remains bullish on equities, forecasting a cyclical rotation into consumer plays and European markets in the second half of 2026.

Key Takeaways

• 1.Bullish on Equities with a rotation focus; Cyclicals expected to remain a winning strategy for 2H.
• 2.Anticipating market breadth to improve in 2H as the rally broadens beyond the Magnificent 7.
• 3.Consumer sub-sector expected to rally as it is the only Cyclical group that has not yet performed significantly.

Table of Contents

• Market leadership: look for risk-on, Cyclical trading in 2H, Europe, and potentially Consumer plays, included
• Equity Strategy Key Calls and Drivers
• Top Picks
• Equity Flows Snapshot
• Technical Indicators
• Performance
• Earnings
• Valuations
• Economic, Interest Rate and Exchange Rate Outlook
• Sector, Regional and Asset Class Allocations

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