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Goldman Sachs

June 3, 2026

US Auto SAAR May Update

Monthly UpdateEquitiesMacro Economic IndicatorsConsumer Discretionary

May US light vehicle sales achieved a SAAR in the low 16 million range, exceeding consensus, though EV sales declined 20% yoy as consumer preference shifted toward hybrids.

Key Takeaways

  • 1.May US light vehicle SAAR reached 16.1-16.2 million units, slightly beating the consensus estimate of 16.0 million.
  • 2.Significant divergence in powertrain performance continues, with EV sales down 20% yoy while hybrid sales rose 32% yoy.
  • 3.Incentive spending per vehicle is trending higher, increasing 6% year-over-year to approximately $3,502.

Table of Contents

  • Synopsis
  • SAAR was up slightly mom and up yoy
  • EVs and hybrids
  • Incentive spending per vehicle was up 6% yoy and up 3% sequentially in May
  • Inventory declined sequentially to ~2,667K units in May from ~2,701K in April
  • Implications
  • Disclosure Appendix

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Authors

Mark Delaney, CFAWill BryantAman GuptaAyush Ghose

Securities

FGMTSLASTLARIVN

Themes

Powertrain Pivot: Hybrids over EVsStable Auto Demand CoreNormalizing Inventory and Incentives

Regions

North AmericaUnited States