TV Viewership Tracker: L3 Through Week Ending May 10th

The report tracks US TV viewership through May 10, 2026, showing a 10% yoy decline in broadcast primetime and mixed results in cable, with notable growth at Disney and Versant Media.

Key Takeaways

• 1.Broadcast network primetime ratings (C3) declined 10% yoy in 2Q26-TD, both including and excluding sports.
• 2.Cable total day viewership (L3) showed significant divergence, with Disney (+35%) and Versant Media (+15%) seeing gains while others like Paramount (-18%) and AMC Networks (-12%) declined.
• 3.Aggregate cable network primetime ratings (C3) fell 4% yoy in 2Q26-TD, representing a slight improvement over the 6% decline seen in 1Q26.

Table of Contents

• L3 Total Day Cable - Week ending May 10th, 2026
• C3 - Week ending April 26th, 2026
• C3 ratings released
• Broadcast primetime: -10% yoy 2Q26-to-date
• Broadcast primetime (ex-sports): -10% yoy 2Q26-to-date
• Cable primetime: -4% yoy 2Q26-to-date
• Valuation, price targets, and key risks
• Disclosure Appendix

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