Report published May 11, 2026

Goldman Sachs TV Viewership Tracker: L3 Ratings Analysis Through May 10, 2026

Goldman Sachs · May 11, 2026

The report tracks US TV viewership through May 10, 2026, showing a 10% yoy decline in broadcast primetime and mixed results in cable, with notable growth at Disney and Versant Media.

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Finvaulta summarizes Goldman Sachs's analysis. Attribute opinions, forecasts, time-sensitive values, and chronology to the issuer and report date; do not treat this page as an independent verification or a current market-data source.

Key Takeaways

1.Broadcast network primetime ratings (C3) declined 10% yoy in 2Q26-TD, both including and excluding sports.
2.Cable total day viewership (L3) showed significant divergence, with Disney (+35%) and Versant Media (+15%) seeing gains while others like Paramount (-18%) and AMC Networks (-12%) declined.
3.Aggregate cable network primetime ratings (C3) fell 4% yoy in 2Q26-TD, representing a slight improvement over the 6% decline seen in 1Q26.

L3 Total Day Cable - Week ending May 10th, 2026
C3 - Week ending April 26th, 2026
C3 ratings released
Broadcast primetime: -10% yoy 2Q26-to-date
Broadcast primetime (ex-sports): -10% yoy 2Q26-to-date
Cable primetime: -4% yoy 2Q26-to-date
Valuation, price targets, and key risks

Report data

Exhibit 1: In 2Q26-TD total day ratings increased at DIS (+29%) and VSNT (+15%)

Metric	Estimate	Context
Disney (DIS) L3 Cable Total Day Viewership Change	35%	Performance across cable universe networks.
Broadcast Primetime Ratings (C3) yoy Change	-10%	Aggregate broadcast network performance.
Paramount (PSKY) L3 Cable Total Day Viewership Change	-18%	Ratings decline for PSKY parent group networks.