This report provides an update on US TV viewership ratings across cable and broadcast networks through mid-June 2026. It highlights continued declines in cable primetime ratings and varied performance in broadcast networks driven by sports content.
Key Takeaways
- 1.In 2Q26-to-date, broadcast network primetime ratings increased 23% yoy, driven by sports, while cable network primetime ratings declined 14%.
- 2.Broadcast primetime ratings excluding sports declined 5% yoy in 2Q26-to-date.
Table of Contents
- TV Viewership Tracker: L3 through week ending June 14th, 2026
- L3 Total Day Cable - Week ending June 14th, 2026
- C3 - Week ending May 31st, 2026
- C3 ratings released
- Broadcast primetime: +23% yoy 2Q26-to-date
- Broadcast primetime (ex-sports): -5% yoy 2Q26-to-date
- Cable primetime: -14% yoy 2Q26-to-date
- Valuation, price targets, and key risks
Document Preview
Access the Full Report
Get unlimited access to institutional research reports with a 14-day free trial.
Authors
Michael Ng, CFAYash Goenka, CFA
Securities
DISCMCSAVSNT
Themes
Cord-cuttingSports Rights Inflation
Regions
North AmericaUnited States
Related Reports
UK Inflation Comes in Below Consensus in May
Jun 17, 2026
South Africa Inflation Report
Jun 17, 2026
Sieyuan Electric Phase III Transformer Expansion to Further Support Export Growth
Jun 17, 2026
Sony Group SME Management Meeting
Jun 17, 2026
United Kingdom Insurance Property and Casualty UK Motor
Jun 17, 2026
