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Goldman Sachs

June 16, 2026

TV Viewership Tracker

Weekly UpdateEquitiesCommunication Services

This report provides an update on US TV viewership ratings across cable and broadcast networks through mid-June 2026. It highlights continued declines in cable primetime ratings and varied performance in broadcast networks driven by sports content.

Key Takeaways

  • 1.In 2Q26-to-date, broadcast network primetime ratings increased 23% yoy, driven by sports, while cable network primetime ratings declined 14%.
  • 2.Broadcast primetime ratings excluding sports declined 5% yoy in 2Q26-to-date.

Table of Contents

  • TV Viewership Tracker: L3 through week ending June 14th, 2026
  • L3 Total Day Cable - Week ending June 14th, 2026
  • C3 - Week ending May 31st, 2026
  • C3 ratings released
  • Broadcast primetime: +23% yoy 2Q26-to-date
  • Broadcast primetime (ex-sports): -5% yoy 2Q26-to-date
  • Cable primetime: -14% yoy 2Q26-to-date
  • Valuation, price targets, and key risks

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