TV Viewership Tracker

This report tracks Nielsen TV ratings and the 'Gauge' for US media, highlighting streaming's 47.6% market share and company-specific viewership trends for firms like DIS, FOXA, and WBD.

Key Takeaways

• 1.Streaming maintained its market-leading position with a 47.6% share of total TV usage in March 2026.
• 2.Cable was the only category to see monthly viewing increases, driven by NCAA basketball and a heavy news cycle.
• 3.YouTube and Disney remain the top distributors in total TV viewing share at 13.5% and 10.5% respectively.

Table of Contents

• TV Viewership Tracker: L3 through week ending May 17th, 2026 and March Gauge
• L3 Total Day Cable - Week ending May 17th, 2026
• March 2026 - the Gauge review
• C3 - Week ending May 3rd, 2026
• Broadcast primetime: -1% yoy 2Q26-to-date
• Broadcast primetime (ex-sports): -8% yoy 2Q26-to-date
• Cable primetime: -7% yoy 2Q26-to-date
• Valuation, price targets, and key risks
• Disclosure Appendix
• Ratings, coverage universe and related definitions

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