Goldman Sachs
June 4, 2026
Subaru CEO Meeting: Development Lead Times and Cost Reductions
Single Stock ReportEquitiesConsumer Discretionary
Goldman Sachs maintains a Buy rating on Subaru following a CEO meeting that emphasized aggressive ¥300k per-unit cost cuts and the goal of halving development times.
Key Takeaways
- 1.Subaru aims to reduce per-vehicle costs by ¥300,000 via a next-generation platform expected in 2027-2028, potentially leading to over ¥200bn in operating profit uplift.
- 2.The company targets halving its traditional development lead time through in-house BEV development and digital R&D to match Chinese manufacturers' speed.
- 3.Current weakness in US sales momentum is viewed as temporary, attributed to product transitions and specific BEV launch constraints.
Table of Contents
- Investment Thesis - Subaru Corp.
- Price Target Risks and Methodology - Subaru Corp.
- Disclosure Appendix
- GS Factor Profile
- M&A Rank
- Quantum
- Disclosures
- Company-specific regulatory disclosures
- Distribution of ratings/investment banking relationships
- Price target and rating history chart(s)
- Target price history table(s)
- Regulatory disclosures
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Authors
Kota YuzawaKen Kawamoto
Securities
Subaru Corp.Toyota Motor
Themes
Manufacturing Efficiency and Cost ReductionR&D DigitalizationBEV Transition Strategy
Regions
Asia PacificNorth AmericaJapanUnited States