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Goldman Sachs

June 4, 2026

Subaru CEO Meeting: Development Lead Times and Cost Reductions

Single Stock ReportEquitiesConsumer Discretionary

Goldman Sachs maintains a Buy rating on Subaru following a CEO meeting that emphasized aggressive ¥300k per-unit cost cuts and the goal of halving development times.

Key Takeaways

  • 1.Subaru aims to reduce per-vehicle costs by ¥300,000 via a next-generation platform expected in 2027-2028, potentially leading to over ¥200bn in operating profit uplift.
  • 2.The company targets halving its traditional development lead time through in-house BEV development and digital R&D to match Chinese manufacturers' speed.
  • 3.Current weakness in US sales momentum is viewed as temporary, attributed to product transitions and specific BEV launch constraints.

Table of Contents

  • Investment Thesis - Subaru Corp.
  • Price Target Risks and Methodology - Subaru Corp.
  • Disclosure Appendix
  • GS Factor Profile
  • M&A Rank
  • Quantum
  • Disclosures
  • Company-specific regulatory disclosures
  • Distribution of ratings/investment banking relationships
  • Price target and rating history chart(s)
  • Target price history table(s)
  • Regulatory disclosures

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Authors

Kota YuzawaKen Kawamoto

Securities

Subaru Corp.Toyota Motor

Themes

Manufacturing Efficiency and Cost ReductionR&D DigitalizationBEV Transition Strategy

Regions

Asia PacificNorth AmericaJapanUnited States