Goldman Sachs
May 11, 2026
Philip Morris International: ZYN Ultra Rollout Following FDA Guidance
Single Stock ReportEquitiesConsumer Staples
Goldman Sachs reiterates its Buy rating on Philip Morris International following new FDA guidance that paves the way for a near-term rollout of the ZYN Ultra nicotine pouch line.
Key Takeaways
- 1.New FDA industry guidance suggests PM will be able to roll out ZYN Ultra soon, as the agency will not prioritize enforcement against nicotine pouch products with pending PMTAs.
- 2.ZYN Ultra is expected to reaccelerate brand trends, offering moist pouches with higher nicotine strengths (9mg+) compared to the existing dry portfolio.
- 3.Retailer sentiment is strongly positive, with approximately 80% of surveyed retailers planning to increase shelf space for ZYN this year.
Table of Contents
- PM Valuation & Risks
- Disclosure Appendix
- Reg AC
- GS Factor Profile
- M&A Rank
- Quantum
- Disclosures
- Company-specific regulatory disclosures
- Distribution of ratings/investment banking relationships
- Price target and rating history chart(s)
- Target price history table(s)
- Regulatory disclosures
- Additional disclosures required under the laws and regulations of jurisdictions other than the United States
- Ratings, coverage universe and related definitions
- Global product; distributing entities
- General disclosures
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Authors
Bonnie HerzogEthan Huntley
Securities
PM
Themes
FDA Regulatory GuidanceProduct Innovation & Line Extension
Regions
North AmericaGlobalUnited States
