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Goldman Sachs

May 11, 2026

Philip Morris International: ZYN Ultra Rollout Following FDA Guidance

Single Stock ReportEquitiesConsumer Staples

Goldman Sachs reiterates its Buy rating on Philip Morris International following new FDA guidance that paves the way for a near-term rollout of the ZYN Ultra nicotine pouch line.

Key Takeaways

  • 1.New FDA industry guidance suggests PM will be able to roll out ZYN Ultra soon, as the agency will not prioritize enforcement against nicotine pouch products with pending PMTAs.
  • 2.ZYN Ultra is expected to reaccelerate brand trends, offering moist pouches with higher nicotine strengths (9mg+) compared to the existing dry portfolio.
  • 3.Retailer sentiment is strongly positive, with approximately 80% of surveyed retailers planning to increase shelf space for ZYN this year.

Table of Contents

  • PM Valuation & Risks
  • Disclosure Appendix
  • Reg AC
  • GS Factor Profile
  • M&A Rank
  • Quantum
  • Disclosures
  • Company-specific regulatory disclosures
  • Distribution of ratings/investment banking relationships
  • Price target and rating history chart(s)
  • Target price history table(s)
  • Regulatory disclosures
  • Additional disclosures required under the laws and regulations of jurisdictions other than the United States
  • Ratings, coverage universe and related definitions
  • Global product; distributing entities
  • General disclosures

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