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Goldman Sachs

May 11, 2026

PC Market Updated C1Q26 Industry and Market Share Data

Sector ReportEquitiesInformation Technology

The PC market grew 13% yoy in 1Q26, primarily fueled by record-high Average Selling Prices of $961. Dell significantly outperformed the market with 28% revenue growth, while IDC restated historical data to better capture China's non-OEM market.

Key Takeaways

  • 1.The PC market grew 13% yoy in 1Q26, driven significantly by a 10% increase in Average Selling Prices (ASPs).
  • 2.PC Average Selling Prices (ASPs) reached $961, the highest level in 23 years, as vendors pass on higher commodity and input costs.
  • 3.Dell (DELL) outperformed major competitors with 28% yoy revenue growth, significantly exceeding market averages.

Table of Contents

  • KEY NUMBERS
  • Disclosure Appendix
  • GS Factor Profile
  • M&A Rank
  • Quantum
  • Disclosures
  • Regulatory disclosures
  • Ratings, coverage universe and related definitions
  • Global product; distributing entities
  • General disclosures

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Authors

Katherine MurphyMichael Ng, CFAZorayda Montemayor

Securities

DELLHPQAAPL0992.HK

Themes

ASP-Led GrowthPremiumization in Consumer PCsRegional Divergence

Regions

Asia PacificEuropeNorth AmericaUnited StatesChinaJapan