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Goldman Sachs

June 4, 2026

On the Road with Goldman Sachs: Ferrari EVs and Luxury Car Market

Sector ReportEquitiesConsumer Discretionary

This report summarizes a Goldman Sachs visit to Ferrari HQ following the launch of its new electric vehicle, the Luce, addressing market volatility and mid-term guidance.

Key Takeaways

  • 1.Ferrari's recent EV launch triggered a significant market reaction, with shares declining 8% on the day of the announcement.
  • 2.Higher Average Selling Prices (ASP) for Ferrari are primarily being driven by a favorable price mix.
  • 3.Management discussions focused on mid-term guidance and the transition toward Battery Electric Vehicles (BEVs).

Table of Contents

  • (0:50) Who we met
  • (1:43) EV and Luce reaction
  • (7:30) Higher ASP driven by price mix
  • (10:18) Mid-term guidance

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