Goldman Sachs reinstates LY Corp. at Neutral with a ¥450 price target, noting that while adjusted EBITDA growth is robust due to PayPay and cost optimization, core search and commerce segments face structural maturity.
Key Takeaways
- 1.Goldman Sachs reinstates coverage of LY Corp at Neutral with a 12-month price target of ¥450, citing a fair valuation despite robust near-term profit growth.
- 2.The search advertising business is facing structural headwinds from AI-driven search competition and a long-term downward trend in market share compared to Google.
- 3.Strategic growth is primarily driven by PayPay, while the core media and commerce segments are entering a mature, slower-growth phase.
Table of Contents
- Key points from earnings
- Reinstate rating at Neutral
- Topic (1): Our view on the search ad business
- (2): Our view of the media business excluding search ads/commerce business
- (3): Earnings estimates/valuation
- Price Target Risks and Methodology - LY Corp.
- Disclosure Appendix
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Authors
Minami MunakataHaruki Kubota
Securities
4689.TPayPayGoogle
Themes
AI Agent TransformationSearch Market Structural ShiftShareholder Returns
Regions
Asia PacificJapan
