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Goldman Sachs

June 9, 2026

GS Basics - Token Expenditure Apple Monetization Debate

Market ReportEquitiesCommoditiesRates Govt BondsInformation TechnologyEnergy

This report covers market updates on AI, Apple's recent developer event, and the shifting monetization debate surrounding AI capital expenditure. It highlights concerns regarding the sustainability of current AI spending levels and the potential for market deleveraging.

Key Takeaways

  • 1.Apple's strategy of utilizing local inference by leveraging memory (NAND/storage) rather than just compute scaling may accelerate AI adoption.
  • 2.The AI investment narrative is shifting from capability to monetization, as the ROI hurdles for capital expenditure appear extreme compared to historical IT booms.
  • 3.Supply risks in AI-linked equities are rising as significant equity issuance emerges alongside potential for violent deleveraging in concentrated hardware sectors.

Table of Contents

  • Market rebounding
  • Additional Disclaimers

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