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Goldman Sachs

May 11, 2026

European Retail Virtual Roadshow Key Takeaways

Market ReportEquitiesConsumer Discretionary

Management indicates that consumer demand is weak and deal-driven, while freight and promotion costs are weighing on margins. Goldman Sachs maintains a SELL rating with a Skr160 target price.

Key Takeaways

  • 1.Consumer demand remains muted and highly deal-driven, with specific weakness noted in Germany.
  • 2.Gross margins face incremental headwinds from freight surcharges and higher promotional activity.
  • 3.Store strategy is shifting from large-scale optimization to 'constant gardening', with growth focused on India and Brazil.

Table of Contents

  • Key Takeaways
  • Valuation
  • Key risks to our thesis/what would make us more positive
  • Disclosure Appendix
  • Price target and rating history chart(s)
  • Target price history table(s)
  • Regulatory disclosures
  • Global product; distributing entities
  • General disclosures

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Authors

Richard EdwardsBen WilliamsHamish Bogdan

Securities

HMb.ST

Themes

Consumer Price SensitivitySupply Chain Near-ShoringBrand Elevation

Regions

EuropeAsia PacificLatin AmericaSwedenGermanyBrazil