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Goldman Sachs

May 13, 2026

European Consumer Staples and Retail Conference Key Takeaways

Market ReportEquitiesConsumer StaplesConsumer Discretionary

This report summarizes key findings from the Goldman Sachs European Consumer Staples and Retail Conference, highlighting a K-shaped consumer recovery and the role of AI in marketing.

Key Takeaways

  • 1.Developed markets are experiencing a K-shaped economy where premiumisation persists among high-income consumers while lower-income households shift toward value and frozen foods.
  • 2.Emerging markets performance is bifurcated; China is showing signs of stabilization in beer and fragrances, while Latin American performance varies significantly by country.
  • 3.Input cost inflation and supply chains remain a focus, with 2026 COGS visibility supported by hedging, though 2027 carries more uncertainty regarding aluminum and energy-related costs.

Table of Contents

  • K-shaped economy in developed markets
  • Emerging markets trends are mixed across companies and markets
  • Input cost pressures remain a key focus but with more uncertainty in 2027
  • Companies highlighted AI offers the most opportunity in marketing investments
  • Disclosure Appendix
  • Reg AC
  • GS Factor Profile
  • M&A Rank
  • Quantum
  • Disclosures
  • Regulatory disclosures
  • Ratings, coverage universe and related definitions
  • Global product; distributing entities
  • General disclosures

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Authors

Olivier NicolaïRichard Felton, CFA

Securities

NestléULVRBNDGEHeineken

Themes

K-Shaped RecoveryArtificial Intelligence in MarketingCost Hedging & Inflation Uncertainty

Regions

EuropeNorth AmericaLatin AmericaUnited StatesChinaBrazil