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Goldman Sachs

July 8, 2026

Consumer Investor Feedback

Market ReportEquitiesConsumer Discretionary

This report outlines equity rating changes for DLTR, RH, and BBWI by Kate McShane and discusses the impact of high market correlation on consumer stock trading.

Key Takeaways

  • 1.Kate McShane upgraded DLTR and RH to neutral from sell, while downgrading BBWI to sell.
  • 2.Single name volatility in consumer stocks has increased, but trading volumes have declined as the market converges into 'one big trade' correlated with AI and semis.

Table of Contents

  • Ratings Change Day – Quick Feedback
  • Why the downgrade?
  • Consumer Factor Refresh
  • What is the Impact on Trading/Conversations?
  • Exhibit 1: Momentum Volatility At 6 Year Highs but SPX Vol is Near the Lows
  • Exhibit 2: Momentum (GSPRHIMO) is having its worst 5-day selloff Since Covid

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