Goldman Sachs
May 11, 2026
Chinese OEM Competition Monitor April 2026
Market ReportEquitiesConsumer Discretionary
Chinese auto brands continued their rapid expansion in Europe, reaching 6.34% market share in April 2026, primarily at the expense of European mass-market manufacturers. Stellantis is responding by allocating its underutilized plant capacity to production for its Chinese partner, Leapmotor.
Key Takeaways
- 1.Chinese domestic brands reached a 6.34% market share in the Europe-5 markets in April 2026, growing 216% year-over-year.
- 2.European mass-market brands (VW, Renault, Peugeot) are losing significant share to Chinese OEMs, while premium brands remain resilient.
- 3.Stellantis is optimizing underutilized European plants by allocating production to its Chinese partner Leapmotor and exploring capacity-sharing with others like Hongqi and Dongfeng.
Table of Contents
- EUROPE AUTOMOBILES
- Demand Monitor
- Supply Monitor
- Appendix: Chartbook
- Disclosure Appendix
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Authors
Christian FrenesMonika Mengting Liu, CFAShivam KotechaRobert Triulzi
Securities
STLABYDGeely Auto GroupVolkswagenRNO
Themes
Chinese OEM Expansion in EuropeAsset Utilization & De-capacityLocal Manufacturing / Made-in-Europe Requirements
Regions
EuropeGermanyUnited KingdomFrance
