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Goldman Sachs

May 11, 2026

Chinese OEM Competition Monitor April 2026

Market ReportEquitiesConsumer Discretionary

Chinese auto brands continued their rapid expansion in Europe, reaching 6.34% market share in April 2026, primarily at the expense of European mass-market manufacturers. Stellantis is responding by allocating its underutilized plant capacity to production for its Chinese partner, Leapmotor.

Key Takeaways

  • 1.Chinese domestic brands reached a 6.34% market share in the Europe-5 markets in April 2026, growing 216% year-over-year.
  • 2.European mass-market brands (VW, Renault, Peugeot) are losing significant share to Chinese OEMs, while premium brands remain resilient.
  • 3.Stellantis is optimizing underutilized European plants by allocating production to its Chinese partner Leapmotor and exploring capacity-sharing with others like Hongqi and Dongfeng.

Table of Contents

  • EUROPE AUTOMOBILES
  • Demand Monitor
  • Supply Monitor
  • Appendix: Chartbook
  • Disclosure Appendix

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Authors

Christian FrenesMonika Mengting Liu, CFAShivam KotechaRobert Triulzi

Securities

STLABYDGeely Auto GroupVolkswagenRNO

Themes

Chinese OEM Expansion in EuropeAsset Utilization & De-capacityLocal Manufacturing / Made-in-Europe Requirements

Regions

EuropeGermanyUnited KingdomFrance