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Goldman Sachs

May 13, 2026

Boston Beer Company Global Staples Forum Key Takeaways

Market ReportEquitiesConsumer Staples

Boston Beer Company (SAM) management is focused on returning to long-term growth by prioritizing 'Beyond Beer' innovation and operational efficiencies. Success in the RTD spirit category with Sun Cruiser and new launches like Sinless and LYTT are key drivers for margin recovery.

Key Takeaways

  • 1.Management expects to return to sustainable growth through high-growth innovation like Sun Cruiser and margin-accretive products like LYTT.
  • 2.SAM is aggressively simplifying its business and taking out waste to return gross margins to the high 40s to 50% range.
  • 3.Sun Cruiser has emerged as a significant portfolio contributor, already representing 7% of dollar sales and 5% of volume in Q1.

Table of Contents

  • Global Staples Forum
  • Key Takeaways
  • Valuation/Risks
  • Disclosure Appendix
  • GS Factor Profile
  • M&A Rank
  • Quantum
  • Disclosures
  • Company-specific regulatory disclosures
  • Distribution of ratings/investment banking relationships
  • Price target and rating history chart(s)
  • Target price history table(s)
  • Regulatory disclosures
  • Ratings, coverage universe and related definitions
  • Global product; distributing entities
  • General disclosures

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Authors

Bonnie HerzogEthan HuntleyAnkit Prasad

Securities

SAM

Themes

RTD (Ready-To-Drink) Spirit Category GrowthOperational Efficiency & Margin ExpansionBeyond Beer / 4th Category

Regions

North AmericaUnited States