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Goldman Sachs

May 18, 2026

Australia Discretionary Retail

Sector ReportEquitiesMacro Economic IndicatorsCommoditiesConsumer DiscretionaryInformation Technology

Goldman Sachs initiates coverage of JB Hi-Fi and Harvey Norman with Sell ratings, predicting significant earnings misses due to AI-driven memory price spikes and a cooling Australian housing market.

Key Takeaways

  • 1.Goldman Sachs initiates coverage of Australian retailers JB Hi-Fi (JBH) and Harvey Norman (HVN) with Sell ratings due to earnings downside risks.
  • 2.Memory spot prices (DRAM/NAND) have surged >7x, leading to 20-30% price increases for computers and smartphones, which is expected to destroy consumer demand.
  • 3.JBH faces a specific 'perfect storm' in 4Q26 as it laps the Nintendo Switch 2 launch and faces stock shortages in Apple products.

Table of Contents

  • Our Thesis in 9 Key Charts
  • JBH Financial Summary
  • HVN Financial Summary
  • JBH: A perfect storm in 4Q26 and consensus sales growth for FY27 looks too optimistic
  • JBH GSe vs. Consensus
  • HVN: Furniture looks challenged as well on higher interest rates/shipping cost risk
  • HVN GSe vs. Consensus
  • JBH and HVN Valuation
  • JBH and HVN Valuation Methodology and Risks
  • Appendix
  • Disclosure Appendix

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Authors

Peter MarksRayanne HaidarJames Leigh, CFA

Securities

JBHHVNAAPL7974.T

Themes

Semiconductor Supply ShortagesAI-Driven Cost InflationInterest Rate and Cost-of-Living Sensitivity

Regions

Asia PacificEuropeAustraliaNew ZealandUnited Kingdom