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Goldman Sachs

May 21, 2026

Appointment of North America CEO

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Rentokil Initial Plc has appointed Rafael Carrasco as CEO of North America, effective August 2026, to drive growth and margin expansion.

Key Takeaways

  • 1.Rentokil has appointed Rafael "Rafa" Carrasco, formerly of WM (Waste Management), as the new CEO of North America starting August 3, 2026.
  • 2.Goldman Sachs maintains a Neutral rating with a 515p price target, viewing the hire as the final step in completing the leadership team.
  • 3.Corporate focus will shift to execution, delivery of topline growth, and margin expansion to bridge performance gaps with peers.

Table of Contents

  • About Mr Carrasco:
  • Rentokil - Valuation & Key risks
  • Disclosure Appendix
  • GS Factor Profile
  • M&A Rank
  • Quantum
  • Disclosures
  • Company-specific regulatory disclosures
  • Distribution of ratings/investment banking relationships
  • Price target and rating history chart(s)
  • Target price history table(s)
  • Regulatory disclosures
  • Additional disclosures required under the laws and regulations of jurisdictions other than the United States
  • Ratings, coverage universe and related definitions
  • Global product; distributing entities
  • General disclosures

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Authors

Subasini VaranasiHarshita Bhatter, CFA

Securities

RTO.LWMSRCLTerminix

Themes

Management SuccessionOperational Efficiency

Regions

North AmericaEuropeUnited KingdomUnited States