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Goldman Sachs

May 18, 2026

Americas Retail: National Vision Management Update and Low Income Consumer Dashboard

Sector ReportEquitiesConsumer Discretionary

Goldman Sachs reports that National Vision (EYE) remains confident in its guidance despite temporary website disruptions, while proprietary data shows a deteriorating backdrop for lower-income consumers.

Key Takeaways

  • 1.National Vision (EYE) management is confident they can reach the high end of their FY26 guidance even with negative traffic growth, driven by average ticket increases.
  • 2.Recent sales headwinds at National Vision are attributed to a temporary website platform disruption in 2Q rather than macro factors.
  • 3.The backdrop for lower-income consumers (households earning <$50K) has turned more negative, impacted by higher gas prices and slowing employment trends.

Table of Contents

  • Americas Retail: Takeaways from management catch up with EYE; Low income consumer dashboard
  • Lower-income consumer update
  • Key insights from Hundredx
  • Valuation and risks
  • Disclosure Appendix
  • Ratings, coverage universe and related definitions

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Authors

Kate McShane, CFAMark Jordan, CFAEmily GhoshNishi AgarwalGrace CheeDan Duggan, Ph.D.

Securities

EYE

Themes

Lower-income consumer resilienceDigital platform transitions in retailConsumer spending bifurcation

Regions

North AmericaUnited States