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Goldman Sachs

July 6, 2026

Americas Retail: Home Furnishings Promo Tracker

Market ReportEquitiesConsumer Discretionary

This report updates the Goldman Sachs proprietary home furnishings promotional tracker for June 2026, highlighting flat year-over-year markdowns and decreased free shipping frequency. It also analyzes housing market metrics and renovation sentiment for the construction and architecture sectors.

Key Takeaways

  • 1.Overall industry markdowns increased sequentially to 40% but remained flat year-over-year.
  • 2.Free shipping incidence decreased across the industry both sequentially and year-over-year.
  • 3.Construction sector business activity shows mixed results with acceleration in expectations but deceleration in recent activity.

Table of Contents

  • Detail around the Williams–Sonoma banners
  • Most active retailers
  • June's markdowns increased m/m but remained the same y/y
  • Pottery Barn, PB Kids, and PB Teen saw the highest markdowns in June
  • Overall free shipping decreased both sequentially and y/y
  • Home Furnishings data points
  • Housing metric trends
  • Renovation barometer analysis

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Authors

Kate McShane, CFANishi AgarwalMark Jordan, CFAEmily Ghosh

Securities

WSMWRH

Themes

Housing Market DynamicsRetail Promotions

Regions

North AmericaUnited States