Goldman Sachs
July 6, 2026
Americas Retail: Home Furnishings Promo Tracker
Market ReportEquitiesConsumer Discretionary
This report updates the Goldman Sachs proprietary home furnishings promotional tracker for June 2026, highlighting flat year-over-year markdowns and decreased free shipping frequency. It also analyzes housing market metrics and renovation sentiment for the construction and architecture sectors.
Key Takeaways
- 1.Overall industry markdowns increased sequentially to 40% but remained flat year-over-year.
- 2.Free shipping incidence decreased across the industry both sequentially and year-over-year.
- 3.Construction sector business activity shows mixed results with acceleration in expectations but deceleration in recent activity.
Table of Contents
- Detail around the Williams–Sonoma banners
- Most active retailers
- June's markdowns increased m/m but remained the same y/y
- Pottery Barn, PB Kids, and PB Teen saw the highest markdowns in June
- Overall free shipping decreased both sequentially and y/y
- Home Furnishings data points
- Housing metric trends
- Renovation barometer analysis
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Authors
Kate McShane, CFANishi AgarwalMark Jordan, CFAEmily Ghosh
Securities
WSMWRH
Themes
Housing Market DynamicsRetail Promotions
Regions
North AmericaUnited States
