Goldman Sachs
June 11, 2026
Americas Insurance Personal Auto Competitive Landscape Insights
Sector ReportEquitiesFinancials
The report highlights PGR's superior consumer sentiment metrics and improving purchase intent relative to major competitors like State Farm and Allstate. Despite peer efforts to gain share through pricing, consumer perception data favors PGR's bundled offerings and pricing value.
Key Takeaways
- 1.PGR Net Purchase Intent has improved relative to the industry recently, closing the gap with State Farm.
- 2.Pricing and non-pricing actions by State Farm and Allstate have not resulted in a sustained improved pricing perception trend.
- 3.PGR's bundling and coverage options are increasingly recognized by consumers as key drivers of favorable sentiment.
Table of Contents
- Key Takeaways
- HundredX Consumer Sentiment Metric Overview
- Consumer Sentiment Metrics
- Consumer Sentiment Driver Metrics
- Valuation and Key Risks
- Disclosure Appendix
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Authors
Robert CoxJack KendallVictoria Gong
Securities
PGRALL
Themes
Consumer Sentiment AnalysisCompetitive Pricing StrategyInsurance Bundling
Regions
North AmericaUnited States