Goldman Sachs logo
Goldman Sachs

June 11, 2026

Americas Insurance Personal Auto Competitive Landscape Insights

Sector ReportEquitiesFinancials

The report highlights PGR's superior consumer sentiment metrics and improving purchase intent relative to major competitors like State Farm and Allstate. Despite peer efforts to gain share through pricing, consumer perception data favors PGR's bundled offerings and pricing value.

Key Takeaways

  • 1.PGR Net Purchase Intent has improved relative to the industry recently, closing the gap with State Farm.
  • 2.Pricing and non-pricing actions by State Farm and Allstate have not resulted in a sustained improved pricing perception trend.
  • 3.PGR's bundling and coverage options are increasingly recognized by consumers as key drivers of favorable sentiment.

Table of Contents

  • Key Takeaways
  • HundredX Consumer Sentiment Metric Overview
  • Consumer Sentiment Metrics
  • Consumer Sentiment Driver Metrics
  • Valuation and Key Risks
  • Disclosure Appendix

Access the Full Report

Get unlimited access to institutional research reports with a 14-day free trial.

Authors

Robert CoxJack KendallVictoria Gong

Securities

PGRALL

Themes

Consumer Sentiment AnalysisCompetitive Pricing StrategyInsurance Bundling

Regions

North AmericaUnited States