Americas Branded Consumer Goods Apparel and Accessories Monthly Brand Momentum Tracker Update

This report provides a monthly update on brand momentum for Americas Consumer Goods, highlighting a sequential improvement in net purchase intent for May 2026. While overall consumer interest grew, performance varied significantly by brand, with notable strength in specific apparel and footwear categories.

Key Takeaways

• 1.Net purchase intent (NPI) across coverage universe sequentially strengthened in May 2026.
• 2.Consumer perception of selection, styles, and availability improved as drivers of NPI growth.
• 3.Google search interest showed acceleration for most brands, with strongest growth at Helly Hansen, Polo Ralph Lauren, and Salomon.

Table of Contents

• Athletic and Athleisure
• Footwear
• Accessories and Luxury
• Specialty Retail and Other Brands
• Hardgoods and Appliances
• Department Stores
• Off-Price