Franklin Templeton
May 19, 2026
Software in the Age of Intelligence
Sector ReportEquitiesInformation Technology
Enterprise software is undergoing a generational reset as AI collapses development costs and threatens traditional seat-based licensing models. The industry is shifting toward usage-based monetization and platforms that manage AI-driven complexity.
Key Takeaways
- 1.AI is lowering the cost of software creation, enabling AI coding tools to perform at the level of elite human programmers.
- 2.Traditional seat-based software models are under pressure as AI automates knowledge work, reducing the link between enterprise headcount and software demand.
- 3.The software sector is bifurcating into three camps: AI workload beneficiaries, pressured seat-based incumbents, and AI operating platforms.
Table of Contents
- Executive summary
- What AI has changed
- Implications for the industry
- The two disruptions
- Discernment: Three camps
- The new investment question
- Our investment framework
- The bottom line
- WHAT ARE THE RISKS?
- IMPORTANT LEGAL INFORMATION
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Authors
Jonathan CurtisMatt Cioppa, CFA
Securities
MSFTGOOGLOpenAIAnthropic
Themes
The death of the seat-based licensing modelShift from Human to Machine-driven software consumption
Regions
Global
