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June 10, 2026

A Markets Guide to the World Cup

Macro ThematicEquitiesRates Govt BondsFXConsumer StaplesConsumer Discretionary

This report examines the financial market impacts of the 2026 FIFA World Cup, highlighting expected liquidity reductions and volatility shifts during match periods. It also identifies sector beneficiaries and provides a comprehensive tournament fixture schedule.

Key Takeaways

  • 1.The World Cup impacts market liquidity and activity, with a documented drop in trading volumes and variance of returns during match times.
  • 2.Historically, front-end rates volatility declines during the tournament period, and US treasury curves tend to narrow.
  • 3.Economic benefits for host nations are expected to be temporary, though the US may see elevated consumption patterns.

Table of Contents

  • Overview
  • Markets Deep-Dive
  • Fixtures Table

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Authors

Varshi Karamsetty

Securities

STZ

Themes

Liquidity impacts of major sporting eventsMacro-economic benefits of hosting the World Cup

Regions

North AmericaUnited StatesCanadaMexico